1. Start with you
Your company cannot have a core purpose if you don’t know your own. It’s that simple. Follow what your deepest inner voice tells you — not what society says
2. Define the values and activities around your purpose
What is it you most value? Pick the one value and one service, and start there. Don’t make it complicated.
3. Build (or rebuild) a practical, inspiring business
So, what does this look like? It depends on your interests and passions.
4. Core purpose statement
Come up with your core purpose statement. Use an inspiring verb or adjective and clear action.
5. Go back to yourself
Your company has a core purpose because you do. Serve by following your passion. Don’t do what you think you should do — do what you are created to do. You will find all types of people needing your inspiration and services, in ways you’ve never imagined.